Our Roots
越野e族 — China's Off-Road Legend Since 2000
Founded in 2000, 越野e族 (Off-Road E-Tribe) is the world's leading off-road culture platform. With 20 million registered members, over 10,000 partner institutions and 318 clubs covering 98% of China's provinces, it stands as the No.1 community for hardcore off-road enthusiasts.
The platform commands a self-media network reaching 2,000+ million impressions, producing over 20,000 original content pieces annually. Its private community drives 150+ million social shares per year, reaching over 50 million high-intent automotive consumers.
The flagship annual event — 越野e族英雄会 (Hero Rally) — has been held 20 consecutive times, attracting 200,000+ vehicles and 500,000+ participants each edition, with 10 million+ online viewers.
